In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.However, B2B marketers can serve the buyer's journey and decrease sales cycle times by aligning their efforts wit… Read More


B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.However, B2B marketers can serve … Read More


In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Channel no longer exists, and other facts about modern B2B advertising. We talk about how the acquiring journey is currently totally fragmented and the manner in which neighborhood structure can assist marketing professionals retake control of the explo… Read More